Uplift your economy
We drive entrepreneurship and local economic development on a country, city or community level. We work with development finance institutions to assist in the execution and implementation of general entrepreneurial programmes and programmes aimed at the youth, females or the rural context; we work with multinational corporates to ensure that their CSI strategies align with their company strategies; we work with mines to execute entrepreneurial and supplier development programmes for their surrounding communities; and we work with governments to design and implement national incubation programmes. We also conduct feasibility studies and have the ability to work with local partners.
SEED (Sustainable Entrepreneurship and Enterprise Development) is Raizcorp’s global division dedicated to developing and delivering entrepreneurial support and development initiatives to achieve the strategic local economic development (LED) objectives of our government, corporate, development agency, and local community partners.
Our SEED programmes take into account the general complexities of doing business in the developing world and are adaptable to the specific challenges found at a local level. The programmes empower and educate local entrepreneurs and potential entrepreneurs to generate the employment their communities need, and to link local industries to national and international markets.
SEED programmes produce results because their delivery is based on detailed, on-site contextual analyses combined with Raizcorp’s highly successful and adaptable enterprise development approaches and methodologies.
Raizcorp has developed a uniquely effective model of business incubation which we call prosperation. Prosperation relies on four approaches to entrepreneurial development and business-support services, and these underpin all our offerings.
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Raizcorp’s experience has shown that every local situation, every geographic region, and every group of potential entrepreneurs present a set of dynamics that has never been encountered before. Although Raizcorp has years of experience in rural, peri-urban and urban contexts, no assumption is ever made that an effective solution in one context would work as well in another. It is for this reason that, prior to finalising an enterprise-development project plan, a team of highly experienced individuals is sent to any proposed project location to assess which model, programmes and timelines would be best suited for the project. This team will engage the local stakeholders and learn from their experience and insights before committing to a solution.
In a world where quantity is valued more than quality, Raizcorp remains resolute that the selection of a smaller number of top-quality entrepreneurs will have a better overall result in terms of local impact. To this end, Raizcorp has developed stringent selection processes for all of its different programmes to ensure the selection of the most appropriate candidates.
All Raizcorp programmes are designed to move the beneficiaries to the next level in their entrepreneurial journey (see the Raizcorp Enterprise Development Continuum below). Every Raizcorp programme is designed to reduce the level of dependence on the programme over time, thus creating a truly empowered entrepreneur. As an example, Raizcorp uses guiding instead of mentoring as an engagement methodology: while mentoring makes use of telling and doing, guiding assists the entrepreneur to identify options and their consequences, and the entrepreneur then chooses the direction and implements it themselves.
Too often, entrepreneurial programmes are designed to produce quick wins that ultimately result in no medium-term sustainability. As an example, a programme might be designed to produce turnover growth or increase the number of jobs. Entrepreneurs are then encouraged to increase turnover, often at the cost of profitability, and to employ people too early in the business-growth cycle. The short-term result is that reporting will show growth, but the medium-term result is that the business closes down and all those employed become unemployed. In addition, the entrepreneur loses confidence to try again, and the net result for the local economic ecosystem is negative. All Raizcorp programmes are designed with sustainability in mind.
Raizcorp’s current and future prosperatorTM impact on africa
As at Janurary 2018